Jeanne Persuit
Dr. Jeanne M. Persuit is a Professor of Communication Studies and Director of the M.A. Integrated Marketing Communication program at UNCW. She teaches courses in IMC, public relations, advertising, and communication ethics. Her research focuses on the rhetoric and philosophy of IMC and communication ethics. She is editor of the Integrated Marketing Communication Series (Lexington Books) and author of Social Media and Integrated Marketing Communication (2013). Dr. Persuit also serves as Director of Marketing & Communication for the National Treatment Court Resource Center, funded by a $1.6 million DOJ grant. Before academia, she worked in IMC in the consulting engineering and manufacturing sectors. She is co-advisor of Pier 601 Creative, UNCW’s student-run IMC agency.